Transcend Media Group Domiciles MullenLowe Kenya
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Advertising industry boost as MullenLowe settles in Nairobi[/caption]
Transcend Media Group (TMG) has inked a partnership deal with the world renowned integrated marketing communications company, MullenLowe Group shepherding its presence in Kenya. TMG, affiliated with McCann Worldwide now springs to bouquet status following the founding of MullenLowe Kenya.
Earlier in the week MullenLowe Group, a division of Interpublic Group of Companies (IGC) launched new brand identity across 65 countries positioning itself as a global creative led agency that bands finest talent across all disciplines to tackle client business challenges while crafting innovations.
Globally, MullenLowe Group houses four main brands: MullenLowe, delivering integrated marketing communications solutions, MullenLowe Profero, the digital pure-play network, MullenLowe Mediahub, providing media planning and buying solutions, and MullenLowe Open offering behavior driven activation and shopper marketing.
Applauding the move, TMG’s CEO, Tony Gatheca said,
TMG’s outstanding growth journey has led us to global partnerships especially to boost our capacity in ensuring we deliver world-class services to our clients. Our firm’s synthesis to boutique set-up will ensure our in-house talent is utilized across board.
Gatheca added that competition within the market will also propel industry standards and ensure clients get the right fit for their brands.
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Transcend Media Group (TMG) C.E.O & Co-Founder, Tony Gatheca[/caption]
MullenLowe joins the Kenyan Market barely two years since the return of McCann group as championed by TMG group.
This highlights Kenya’s unmatched economic growth that is set to rise to 6-7 percent by 2017 (according to the latest Kenya Economic Update (KEU) published by the World Bank) , its fast expanding consumer market and hub advantage providing easy access into the Eastern Africa regional economic block as being ideal for investors.
Other global brands that have recently gained access into Kenya’s flourishing communication industry include TBWA which is linked to RedHouse Group, The Newmark Group which is Edelman’s global network exclusive affiliate in Kenya as well as Burson-Marsteller whose local link is Engage Communications Limited. About MullenLowe Group
MullenLowe Group is a creatively driven integrated marketing communications network with a strong entrepreneurial heritage and challenger mentality. We are a global creative boutique of distinctive diverse agencies, rich in local culture with both intimacy and scale, present in more than 65 markets with over 90 agencies.
With an integrated, hyperbundled operating model global specialisms include expertise in brand strategy, creative content development, performance analytics, and through the line advertising with MullenLowe, full service, integrated digital marketing with MullenLowe Profero, media and communications planning and buying with MullenLowe Mediahub, and strategic activation and shopper marketing with MullenLowe Open.
We are consistently ranked among the most awarded creative and effective agency networks in the world, and have topped the Effie Index as the most effective global network in terms of points per dollar revenue for the past 5 consecutive years. MullenLowe Group is part of the Interpublic Group of Companies (NYSE: IPG).
For more information, visit www.mullenlowegroup.com or follow MullenLowe Group Kenya on their facebook page or twitter page