McCann is the world’s leading advertising agency network operating in over one hundred (100) countries. McCann services are enhanced and magnified through its seamless collaboration with other worldwide communication networks that are part of the global McCann world group. Through the years McCann has created the best known iconic advertising campaigns building brands that are part of the most popular culture across the world.
In October 2017 the lead Ad agency proposed a global ‘Truth about Street’ project. The study united the whole McCann family with the sole purpose of understanding global level cultures by deeply understanding the local first, to enable brands to continue playing meaningful roles in people’s lives. The result of the study was geared to understand the conditions brands face both locally and globally.
This study rendered a great opportunity to public relation markets as well as enhancing global relationships and connections by giving consumers an opportunity to express their thoughts, opinions and ideas. As TMG McCann, the project was extremely exciting as it revealed the global connection and networks TMG had built, created awareness and offered an opportunity to engage with consumers.