ROYCO

At TMG We build brands. Everything else is secondary. .

Strategy
Just like the different spices that make Royco meals so delicious, our different cultures makes us a stronger, more united Kenya. We helped to inspire the 44 tribes to one table to discuss their issues over a meal: Karibu Mezani
Client

ROYCO

Website
Challenge
Kenyans were coming from a hotly contested election in 2017. There are many social and economic issues facing them; including high cost of living, unemployment and the subsequent need to make a living which left them deeply divided. Amidst all these, how do we build a cohesive Kenya?
Results
Billboard executions were done in Nairobi which helped to spark conversations. The TVC continues to be used a case on how to unify Kenyans by leveraging on their similarities and not their di

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