Kenyans were coming from a hotly contested election in 2017. There are many social and economic issues facing them; including high cost of living, unemployment and the subsequent need to make a living which left them deeply divided. Amidst all these, how do we build a cohesive Kenya?
Billboard executions were done in Nairobi which helped to spark conversations. The TVC continues to be used a case on how to unify Kenyans by leveraging on their similarities and not their di