M-TIBA

At TMG We build brands. Everything else is secondary. .

Client

M-TIBA

Challenge
M-TIBA approached us with a brief to develop a brand identity for a travel insurance product that protects travellers against unexpected costs for medical treatment in case the PSV (matatu) that they were travelling in got into an accident We used inspiration from their brand manual and combined different health elements to develop the brand as seen from the pallet below The name was also developed from the essence of the product i.e. Protecting lives

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