Challenge

Following the recent acquisition of Saham Kenya, MUA intended to do a rebranding exercise to align with their existing brand guidelines. This project was to align branding and communication collaterals and marketing supports in Kenya, including branding their branches, agencies, offices, stationery, documentation and other branded items.

Results

Beyond brand communication, TMG went ahead to handle their product communication on social media The campaign was a success as the number of brand interactions on social media platforms was