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Samsung


Samsung 2023 Galaxy A Series

Samsung

At TMG We build brands. Everything else is secondary. .

Strategy
We decided to leverage the immense reach and popularity of Capital FM, a leading radio station with a vast online following. We arranged for a media interview on Capital FM's breakfast show, hosted by the renowned Mr. Fareed Khimani, with Mr George Kebaso, Head of Product Marketing for Samsung East Africa. Our decision to partner with Capital FM was based on the station's massive audience reach, which would enable us to effectively promote Samsung's new product range and increase brand love. With a staggering one million listeners on radio and online combined, the platform was perfect for achieving our objectives.
Client

Samsung

Website
https://www.samsung.com/africa_en/
Challenge
Samsung's recent launch of their 2023 Galaxy A series range of devices in the East African market was a significant milestone for the brand. To ensure that the products were effectively promoted and that consumers were aware of the benefits of Samsung Care+, a premium cover for phone damages and screen repairs, the company tasked us with devising an impactful PR media engagement strategy.
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Results
As a result of our efforts, we successfully enhanced device awareness and generated significant engagement through the show.

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