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Samsung


Samsung Radio Africa Courtesy Meeting

Samsung

At TMG We build brands. Everything else is secondary. .

Strategy
The agency tasked with this challenge quickly sprang into action and secured a courtesy meeting with Radio Africa Group, a leading media company with a broad range of platforms that cater to various demographics and interests. This made them a perfect partner for Samsung's upcoming product launches and mutual partnership benefits.
Client

Samsung

Website
https://www.samsung.com/africa_en/
Challenge
At the heart of any successful brand is a mutually beneficial relationship with media houses. For Samsung, building and maintaining a positive connection with media outlets is crucial in ensuring positive media coverage, obtaining media support when needed, and creating a space to receive feedback on past coverage and improve their media strategy.
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Results
The meeting with Radio Africa Group proved to be an excellent opportunity for Samsung to present its strategy for 2023 and to discuss recent developments and upcoming projects in a more infor

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