Challenge

Samsung Electronics unpacked their latest range of foldable devices on 10th August 2022, which was also the date for Kenya's general elections. The global event is set to announce the most radical technological innovation in the smartphone space as the company gears up for an even larger share of the smartphone market pie.

Results

We were able to have successful launch of the new foldables lineup of devices, thanks to our gracious host Standard Media group, all during an election period and this was the outcome.